Question 1

What do you actually do?

Accepted Answer

We identify the total AI opportunity across your workforce. Then we build the data, infrastructure, teams and processes, and embed them until you can run them on your own.

Question 2

How is this different from an AI proof of concept?

Accepted Answer

A proof of concept starts with one or two use cases. We start with your existing work processes, every role and every function, with ROI per function.

Question 3

What do we get from Measure?

Accepted Answer

One clear report: task maps, augmentation scores, a prioritised roadmap, system readiness, risks and ROI per function.

Question 4

Do you build the solutions too?

Accepted Answer

Yes. We build the foundations and working AI solutions alongside your people, with strategy consultants and AI engineers.

Question 5

Who owns it after you leave?

Accepted Answer

Your organisation does. We train your people, set ownership and governance, and hand over so you can run it on your own.

Question 6

How do you measure ROI?

Accepted Answer

We use your roles, hours and costs to build the case per function. We agree what to measure, including capacity freed and changes in the quality of work.

Question 7

What does this mean for our people?

Accepted Answer

We map exactly where people make the difference, which skills you will need where, and how roles shift. We advise on reskilling and on placing people where they create the most impact, so you can organise the business around your ambitions. Some roles will change a lot and a few may end; where that happens, we support a careful, fair transition with your HR and legal advisers.

Question 8

Who do you work with?

Accepted Answer

Managers and executives: CEOs, COOs, CFOs, CHROs and CIOs, at organisations that want to use AI across their work.

Question 9

Where do you operate?

Accepted Answer

Globally. We are based in Amsterdam.

Question 10

Can we start with one role?

Accepted Answer

Yes. Scan one role yourself and see the result in about two minutes. Then scale to a team, a function or the whole organisation.

Question 11

Does the size of our company matter?

Accepted Answer

No. The approach works for any size, from one role to the whole organisation.

Question 12

How long does Measure take?

Accepted Answer

An automated scan of one role takes about two minutes. Measure for a whole organisation takes 2 to 4 weeks, depending on the number of roles, and is checked with your people.

Question 13

What if our job descriptions don't match the real work?

Accepted Answer

Then we map the work as it is actually done. We check every task with the people who do it and, where needed, shadow the work with AI support, with their consent. You don't need to rewrite job descriptions first.

Question 14

Do you help with reskilling, or is that HR?

Accepted Answer

We help. We map which skills you need where, advise on reskilling and help set it up together with HR. HR stays in charge of decisions about people and contracts; that is where our work stops.

Measure. Build. Embed.

Measure. Build. Embed.

Measure

Find the work worth changing.

Build

Turn the priority into working AI.

Embed

AI embedded.

Organise around your people.

What it gives each role

What we build for you

Teams

Processes

Governance & trust

Two roadmaps. One clear report.

AI roadmap

People roadmap

26 roles. 351 tasks. One roadmap.

Your questions.

Your organisation is about to change. Lead it.